A Grand Carnival Premiere for Happily Ever After
From: RegalFilms.Com   [June 26, 2005]

    MAQ Productions, sister company of Regal Entertainment, will mount a spectacular carnival for the premiere night of the romantic fantasy trilogy, Happily Ever After on June 26, Sunday,7pm, at Cinema 1 of SM North Edsa.

    The all-star cast of the Maryo J. De Los Reyes film-- namely Nadine Samonte, Tyron Perez, Keempee de Leon, John Prats, Maxene Magalona, Dion Ignacio, Ahron Villena, Jade Lopez, Rainier Castillo, Yasmien Kurdi, and many more--- will be there in full force.

    The premiere night of Happily Ever After was originally scheduled for a weekday but because executive producer Mother Lily Monteverde wanted the whole family to enjoy it, the event was moved to Sunday, June 26. "Itís our Motherís Day and Fatherís Day offering in one!" exclaims Mother Lily. "Itís for the entire family--- the young ones and their parents!" she adds.

    A sense of nostalgia shall fill the air at the premiere as it will bring back the fairy tale feel of "Mga Kuwento ni Lola Basyang" and "Once Upon A Time," two of the biggest, most beloved fantasy films produced by Regal Entertainment.

    The premiere of Happily Ever After kicks off with the arrival of the stars on horse-drawn carriages at the mall entrance.

    To emphasize the movieís fantasy feel, cast members will wear splendid ball gowns and royal attire, reminiscent of the outfits described in classic fairy tales.

    The cinema lobby will also be decked in finery and flowers, with jugglers, jesters, cotton candy machines serving up goodies and other family-friendly treats. To delight the fans even more, the glittering stars of Happily Ever After will also mount a show prior to the screening of the film.

    The Happily Ever After premiere night is expected to be the most magical, enchanting affair to be held at the SM Cinemas or at any Philipp4ine theater. As early as now, SM North Edsa is beefing up its security by detailing almost 150 guards to ensure safety and orderliness, as fans of the teen stars will surely crowd the premiere.

    The fun wonít stop there as the cast will have follow-up mall tours and shows on July 1, 5pm at Glorietta in Makati and on July 2, 3pm at SM Manila.

    Happily Ever After opens in theaters in Metro Manila and key provinces on June.