John Prats' Scent of Motion
By: --- From: People's Taliba
[December 01, 2007]

He’s got rhythm. He’s got the groove. He’s definitely got the moves.

Sa bagong release ng kanyang first dance album titled 'Dance Floor Dynamite', ang teen actor ay finally nag-transcend na, mula sa pagiging glamour boy, into the rhythm of a different career path.

Wala nang pa-cute-cute effect kay John. Ang nakikita natin ngayon sa kanya ay young man on the verge of relentlessly pursuing his unbridled passion for his first love: dancing. Ang mahabang panahon ng hard work ay nagbunga rin. Never missing a beat, John has definitely mastered the art of motion.

Sa ngayon, John is ecstatic about sharing yet another newfound love --ang scent of ‘Motion,’ his new signature fragrance mula sa Scent Station.

Sa bagong venture na ito ni John, ang magdadala sa kanya sa new lifestyle phenomenon.

Ang Scent Station ay unti-unting nakakapag-establish ng sariling foothold sa local fragrances industry sa pamamagitan ng kanilang own unique and more affordable adaptations of original, imported branded perfumes. To date, it has come up with more than fifty variants for both men and women.

Scent Station takes-off from the prestigious and highly-successful lifestyle brand -- a ten-year-old business enterprise steeped in Filipino sensibilities and values and specializes in the development, distribution of world-class yet affordable body care products, fragrances and home ambience products.

Sa kagustuhang makapag-expand ng market at maabot ang masa, kinuha ng Scent Station si John as its initial celebrity endorser. Kaya naman si John ang napili nila dahil sa wholesome image nito as well as his onscreen charisma and dynamism.

The company worked closely with John – fine-tuning all the details that will ultimately define him.

“It was a very fruitful collaboration,” reveals Michelle Asence, president at general manager ng Scent Station. “John was very enthusiastic about concocting his own scent, and he even designed the bottle, conceptualized the label and the look of the box.”

For his part, John shares his excitement about working hand in hand with an esteemed brand.

“I’ve seen how the company has evolved since its humble beginnings,” wika naman ni John. “And I’ve always been amazed as to how they put so much attention to detail – from their impressive packaging to the quality of the products themselves. These truly have the makings of a world-class brand, and I’m proud to be part of it.”

Langhapin ang fragrance of John’s ‘Motion,’ now available at:

SM Stores – SM Mega-mall, SM North Edsa, SM Sta. Mesa, SM Manila, SM Mall of Asia, SM Fairview, SM Muntinlupa, SM Bacoor, SM Cagayan de Oro, Robinson’s Ermita, Robinson’s Galleria, Ever Recto, Isetann Recto, Farmers Plaza, Shopwise Cubao, Tutuban Center Mall, at Ever Commonwealth.